Sales and Distribution Case Study

Sunoco Inc., the Philadelphia Refiner: The Refining and Retailing Strategies

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Abstract:
Over the years the Philadelphia-based refiner, Sunoco Incorporation, had followed the path of acquisitions to fuel its refining business. The company also adopted the same strategy for its retailing business, which it had developed along with its refining business. However, sceptics were doubtful whether Sunoco was following the right strategy in giving equal importance to both the refining and retailing businesses.

Pedagogical Objectives:

• To discuss the refining and retailing strategies followed by Sunoco
• To discuss whether the company was following the right path by giving equal importance to both its businesses.

Keywords : Sunoco Incorporation, Refining strategies, Retailing strategies, Competitive advantage, Integrated oil company, Retail marketing, Refining and supply business, Downstream activities, Marketing Strategies Case Study, Location advantages, Acquisitions

Contents:

• Sunoco Inc: Company Profile
• The Refining and Retailing Strategies
• The Challenges